The 2004 Presidential Campaign : A Communication Perspective (9780742535701)

Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from '527' groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how, as we attempt to make sense of our environment, we collect 'political bits' of communication that comprise our voting choices, worldviews, and legislative desires.

Product details

• Format Hardback | 376 pages
• Dimensions 178 x 235 x 25mm | 603g
• Publication date 31 Aug 2005
• Publisher ROWMAN & LITTLEFIELD
• Imprint Rowman & Littlefield Publishers
• Publication City/Country Lanham, MD, United States
• Language English
• Edition Statement New.
• ISBN10 0742535703
• ISBN13 9780742535701

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